Development Web

If you’re considering building a website and you are aware of the effects of SEO, you’ll need to consider some important questions about site structure. We discuss the important factors of creating a robot-friendly site structure while also designing your website for the users.

Designing for the robot and the user doesn’t have to be two completely different things. Getting rankings and creating a great user experience can be easily established if the website’s foundation is laid right. Website design and development isn’t only about creating a pretty website, it’s also about user experience. One of the essential things to consider when creating great user experience is site structure.

Know what you’ve got
Before you even touch Photoshop, or Dreamweaver, or begin looking for a CMS, look at what you already have. Create an inventory of your products, or if you’re creating an information based website, create an inventory of your documents and articles. After making your inventory, identify what you’re providing at a very high level and begin some keyword research.

Making categories
Before you decide what to call your categories, do some keyword research and see what your consumers search for when looking for your product. Categorising your products by item type when your user searches for it by brand just leaves your user lost which results in bad user experience.
When naming your categories, use broader category names as top level categories and more specific category names for sub-categories. In saying that… beware of the extra detail! It is still a category page, not a product page. Creating unnecessary sub-categories can lead to bad user experience. The user should be able to get to what they want with minimal effort.

Shootin’ Hoops…or Products
Once you have your inventory and your amazing categories, start placing your products under the most relevant category. No matter how tempting it is to place a product in two or more categories, don’t do it! There are other ways to make your product more available to the user.

Once you’ve completed these tasks, you now have a good foundation for your website. Imagine each product as one of the many product pages on your website and each category as another page.

Getting your site structure right during the design process of your website is one of the differences between good rankings and not ranking at all. Can you think of any other things you should consider when designing site structure?

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