Development Web

Seventy two SEO professionals, surveyed by SEOmoz, consider which search engine ranking factors are most important.

Trust/Authority of Host Domain: – 32.87% importance in ranking
A major factor in SEO. Domain age, quality content and link reputation are the building blocks of a quality and trustworthy domain.

Link Popularity of the Specific Page: – 22.33% importance in ranking
Quality links that are deep links to the relevant pages on a website is important to obtain high search engine rankings.

Anchor Text of External Links to the Page: – 20.26% importance in ranking
Relevant and keyword rich anchor text pointing to the relevant page on a website is much more beneficial for SEO than anchor text that reads “Click Here”.

On-Page Keyword Usage: – 15.04% importance in ranking
Keyword distribution on a web page in a natural manner is important for search engine rankings. The art to this is to place keywords on a page strategically without making it look like deliberate spam. Too little may be detrimental, too much may be spam.

Registration and Hosting Data: – 6.91% importance in ranking
If your target market is located in Australia, a .com.au is a must as well as hosting your website on an Australian server.

Traffic + CTR Data: – 6.29% importance in ranking
Google will obviously pay attention to the amount of clicks your website receives compared to the amount of times it’s shown (impressions). That is why an enticing page title and meta description is a must.

Social Graph Metrics: – 5.30% importance in ranking
Your website should be promoted on social media websites. No more needs to be said.

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